2 Money Mindset Tips to Grow a Thriving Business
Here’s the truth, CEO Mom: You deserve quality financial support in your business. I’m talking about your CPA, your tax strategist, your bookkeeper, and beyond. But before you can get it, you have to fix your money mindset around investing in your business.
Before I explain, I want to make something clear: I say this with all the love in my heart! There’s no judgment here – just some real talk that every CEO mom business owner needs to hear. Why? Because before anything can get done on the financial side, wehaveto address the mindset around investing in financial support for your business!
Notice I used the word investing. That’s how you should think about hiring financial professionals. It’s not just an expense, but it’s an investment in your business’s future (and often, your sanity). And if you’re working with the right people, this should be a total no-brainer.
The Real Deal on Financial Support
Let me share a story to show you why your money mindset matters. I got a newsletter reply from a CEO Mom running a service-based business with about $205,000 in gross revenue and $105,000 in net income so far for 2024. That’s a killer 50% profit margin – she’s clearly doing things right! But she had doubts about whether her current CPA was really catching all the potential deductions.
We hear this all the time. If you’re also wondering if your CPA is helping or hurting your business, take our quick free training here to find out.
She was busy (aren’t we all?) and wanted to know my firm’s pricing and services before hopping on a consult call. She even asked how we compare to Kevin O’Leary’s well-known financial service because, as she put it, he’s “obviously a savvy business owner.”
Now, I’ll be honest – I don’t usually pay attention to O’Leary’s offerings. I follow people like Sarah Blakely, Brene Brown, and Leah Hormozi – women who are doing the work, building real businesses, and juggling life with kids. No shame if that’s not you. That’s just my choice. But I needed to be informed, so I did some research. And wow… what I found was surprising.
O’Leary’s program relies on a huge team of so-called “tax advisors.” But a quick check on LinkedIn revealed that only one out of eight I looked at had a CPA license. The rest? One was pursuing a Master’s in Health Care Administration. Another was a bookkeeper. And most had only two to three years of experience.
After seeing this, I knew I had to share a few tips any CEO mom needs to improve her money mindset, so you can get the financial support you need to grow a thriving business:
2 Money Mindset Tips to Grow a Thriving Business
1. You Get What You Pay For
There’s no way I’m going to compare my firm’s services to ones where most of the professionals don’t have a CPA license. I refuse to undercut the expertise, dedication, and personalized care we provide by comparing it to what looks like a cookie-cutter, “one-size-fits-all” program. As the saying goes, you get what you pay for!
We specialize in creating customized tax strategies specific to each client, that take a holistic view of their financial situation. If their spouse is also a business owner, or maybe their spouse works in the business, or they are trying to save enough money to put away funds for retirement or their kids’ college tuition… we look at all of that. No two tax strategies are the same.
And here’s the kicker: sometimes these cheaper options aren’t even that much cheaper. Yet people flock to them, thinking they’re getting a deal, when in reality, they’re cutting corners that could cost them big time in the long run.
The lesson learned here? You get what you pay for, and when it comes to your business, it’s worth investing more to get a quality service with a great ROI.
2. You Can’t Skip Out on Proactive Tax Strategy
If your business is netting six figures, you absolutely should be investing in advanced tax strategy. It’s not just about reducing your tax bill (though that’s a nice bonus). It’s about making your money work for you, maximizing profits, and building a financial support system that truly understands your business.
A great financial team isn’t just there to crunch numbers. They’re there to have your back, to cheer you on, and to help you hit those business goals faster and with fewer headaches. When you shift your mindset to see financial support as an investment in a support system – rather than just another line item on the expense sheet – you’re opening up a whole new world of opportunities.
The Bottom Line: It’s All About Money Mindset
Ultimately, it all comes down to your money mindset and how you view your time, money, and the value that experts bring to the table. The right support can be a game-changer for your business, helping you move forward with confidence and clarity.
So if you’ve been holding back on getting that next level of financial guidance, it’s time to take a look at your mindset. How do you see investing in expert help? As a burden or as a step towards greater success?
The choice is yours – and making the right one could transform your business finances in ways you never thought possible.
Want to see what investing in a financial team who educates and empowers you can do for your business? Check out our amazing client results here!
Disclaimer: This article is not meant to be tax advice. This is not an all-inclusive list of business advice. Different rules may apply to each individual taxpayer’s specific situation. Please consult with your accountant. May contain affiliate links.
