7 Investments I’m Making This Year as a Business Owner

Have you ever thought about how every decision you make in your business is an investment? Whether it’s time, energy, or money, every choice shapes the future of your business and your life. Today, I’m pulling back the curtain and sharing some of the investments for my small business I’m making this year (or hoping to make—because not everything’s a done deal yet). More importantly, I want you to walk away thinking about how strategic investments in your business can bring you closer to the life you want.

I know the word “investment” can feel a little scary. But here’s the thing: when you approach it with intention, forethought, and a proactive mindset, it can actually reduce stress and create more freedom. Let me tell you a quick story to show you what I mean.

Why Making Good Investments for Small Business is a Smart Move

I was recently on a call with a self-made business owner – we’ll call her Abby. Now, Abby is amazing. She built her business from the ground up, while many others offering similar services buy into a franchise. Because she did it all on her own, she keeps 100% of the profit. Sounds great, right?

But here’s the twist – sometimes, holding onto all your money isn’t the smartest move. During the call, I couldn’t resist crunching some numbers (numbers are kind of my love language). I typed into the chat:

“100% of $5,000 is $5,000. But 60% of $50,000 is $30,000.”

Which one would you rather have?

For Abby, the math made it clear. If she invested a portion of her profits back into her business, she could scale her revenue significantly. Even if she had to spend $20,000 to grow to $50,000, she’d still come out ahead. More money, more impact, and more breathing room.

And while financial returns are amazing, investments aren’t always about the money. Sometimes, they give you back time. Sometimes, they just take stress off your plate. And as a mom of four who runs a business, let me tell you – anything that takes stress off my plate is a win in my book.

I’ll be honest, making big investments can feel scary. But making intentional choices with your investments sets you up for long-term success. So, let me share some of the investments I’m making for The Tara CPA Firm (and myself) this year. Some are big, some are practical, but they all move the needle in meaningful ways.

7 Investments for My Small Business I’m Making This Year

1. A Tax Accountant

This one is officially checked off the list! We weren’t quite ready to hire someone, but I knew if we didn’t bring in help soon, our clients’ experience could suffer. And that is simply not acceptable. So, we made the leap. Yes, it’s a large investment, but it allows us to serve our clients better and ensures we’re ready for growth in 2025.

2. A $75,000 Mastermind

Yep, you read that right. This is the biggest personal and professional development investment I’ve made to date. But here’s why I’m doing it: I want to become a stronger leader – not just for my team, but for my clients. This mastermind is my next step to level up my confidence and capabilities. It’s a big number, but I know the return will be worth it.

3. Updated Brand Photos

Confession time: I haven’t had professional brand photos done in nearly five years. And those weren’t even proper brand photos – just a couple of headshots. This year, I want images that reflect who we are as a firm, as women, and as professionals dedicated to our clients. It’s not just about looking good – it’s about telling our story visually and authentically.

4. A New Car (An Electric One)

With four kids, we don’t do small cars. The electric SUV we have our eye on? About $90,000. Not cheap. But with the tax benefits for electric vehicles and the practicality for our family, it’s an investment that makes sense for us this year.

5. Paying Hunter (My 8-Year-Old)

Believe it or not, I hadn’t been paying my son to help in the business until this year. Now, at eight years old, he has tasks he can handle, and he earns $12 an hour. Not only is this an investment in him (hello, financial literacy!), but he’ll also start contributing to a Roth IRA, giving him a head start on building wealth.

6. Trademarks

There are some exciting projects on the horizon, and protecting our intellectual property is a must. Trademark attorneys aren’t cheap – we’re talking at least $10,000. But safeguarding our ideas and the work we’re building is absolutely worth it.

7. Live Events

Hosting live events is a major goal for 2025. These events will not only build community but also create powerful learning experiences for our clients. Of course, events require cash flow, credit, and a whole lot of planning – but they’re an investment I’m excited to make.

Investments in Your Small Business are Worth It

At the end of the day, I view these expenses as investments because they all contribute to the growth and well-being of my business and my family. And that’s what I want for you too.

When you shift your mindset to see strategic investments as opportunities rather than costs, you open the door to more growth, more freedom, and less stress. So, what investments are you considering for your small business this year? Whatever they are, approach them with intention and watch how they transform your business and your life.

Want to hear more of the small business investments I’m making this year? Tune in to Episode 118 of CEO Moms Building Wealth!

Disclaimer: This article is not meant to be tax advice. This is not an all-inclusive list of business advice. Different rules may apply to each individual taxpayer’s specific situation. Please consult with your accountant. May contain affiliate links.